SEO Experts and the Future of Zero-Click Searches
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The digital world is seeing a seismic s hi ft, and among the biggest of these changes in recent times has been the rise of zero-click searches. They provide users with the immediate answer directly on the SERP without having to click on any other external website. T hi s evolution will improve user experience but present a whole different challenge for businesses looking to drive traffic to their websites. To remain competitive, companies must find out how SEO experts can help them negotiate t hi s new reality. What Are Zero-Click Searches? Zero-click searches are when search engines show users the answer to their query in formats like featured snippets, knowledge panels, and quick answer boxes. For example, a search for "How many days are in a year?" has the number 365 emblazoned across the SERP with no further clicks necessary. The change in how users consume information also means a change in how businesses approach their SEO strategies. ...