A Beginner’s Guide to ASO for Business Owners
Mobile apps are, without a doubt, one of the most imperative tools for businesses to reach out to their customers, drive sales, and build brand loyalty. However, launching an app is just the starting point. With over 5 million apps available on leading stores such as the Apple App Store and Google Play Store, making sure that your app gets found by the right people requires a well-thought strategy. ASO is the process of mobile app optimization for better ranking in app store search results and increasing visibility to potential users. By focusing on these factors, businesses can greatly improve the discoverability of their apps by working on things like keywords, app titles, descriptions, and user reviews. Understanding ASO is not a luxury for business owners; it's a must in today's app-driven economy. The Basics of ASO At its core, ASO is the process of optimizing an app's presence to better align with the ranking algorithms of app stores. That mea...