6 Easy Steps to Build a Remote Digital Marketing Team for Your Business

 

The advent of the internet has drastically changed the landscape of the post-industrial society. The rapid digitalization of business processes that have followed have paved the path for remote work. The past few years have witnessed a landmark growth in the sector. In such a scenario, let us find out how businesses have been and can grow through remote team members.

 

Digital Marketing for Business Growth 

With the limitations of recruiting only locally gone, small and new businesses have the untapped potential of hiring cost-effective skilled labour from the global talent pool. This has, in part, been made possible by digital marketing, which helps businesses reach their target audience. However, this trend greatly impacts digital, online and content marketing in turn, too, changing their topography every now and then. As more businesses create an online presence, and more remote work positions open up, the option of building marketing teams that can operate fully remotely is emerging as the need of the hour. 

Understand Your Digital Requirements 

Digital Marketing teams consist of various roles- Pay-per-click or PPC Specialists, Affiliate Marketing Experts, Search Engine Optimization or Marketing (SEO/SEM) Experts, Content Creators, Content Writers and Marketers, Social Media Marketers and Managers, and so on. Within, Search Engines, their can be specialists found for specific ones like Google, Bing, etc. Likewise, in the social media vertical, marketers might range from LinkedIn to YouTube to Instagram marketing specialists. Find out the channel you would like to dominate and hire professionals accordingly, saving your budget judiciously. 

Create a Solid and Unique Brand Voice 

The needs and requirements of different businesses are different. That is why an effective digital marketing strategy cannot be a one-size-fits-all model. Laying the foundation for a strong and unique brand voice around your business to define goals and objectives is imperative to ensure marketing strategies and campaigns yield desired results. To position yourself as an industry leader, it is necessary to create a crisp image not only for your customers but also, and most importantly so, for your remote employees. A clear and concise outline nourishes success for the long-term. 

Accessible Content Calendars for Planning 

Marketing through digital platforms, especially social media, the users of which are the current employable generations- millennials and GenZ- have evolved rapidly with the growth of user-friendly technology. In order to connect with this generation, and it would be better to remember that they have grown up watching TV ads and Internet ads, marketing should be assimilated into quality content as smoothly as possible. And with diminishing attention spans, it is indispensable to maintain a consistent content creation pattern, for which maintaining a content calendar is invaluable. 

Right Marketing Resources and Tools 

Once you understand your digital requirements it is important to have the right tools at your and your team’s disposal. Once the steps of creating a brand voice and maintaining a content calendar are covered, the content creation process needs to begin and improved consistently. So, for instance, if you plan on engaging in affiliate marketing through writing blogs, you will need to do a thorough keyword research after choosing the topic of the blog. That’s just the beginning and there are many other steps to cover. But in this case, you can use tools like Ahrefs and Semrush. 

Project Management and Communication 

Finally, and I cannot stress this enough, like they say, communication is key. This stands especially true when connecting with remote employees or team members. When working on projects with colleagues situated in different parts of the world it is essential to communicate effectively so as not to miss deadlines and keep misunderstandings at bay. Without that, the business of the organization is set to suffer. Thanks to the digital processes enabling remote work today, project management tools like Asana and Trello and communication tools like Slack, Microsoft Teams, etc., ensure the possibility of staying connected to your remote workers in a virtual office setup.